The concept of being “pretty awkward” started back when I was a fitness coach, trying to stand out against a sea of influencers who were all poppin’ their booties on the gram.
You know the pose — one toe pointed, looking backwards over their shoulder in a mirror, butt looking so lifted you could bounce a quarter off of it? No matter how hard I tried, I just could NOT
bring myself to pop my tush for the Instagram likes. It made me feel….pretty awkward.
Once I started sharing authentically and vulnerably about (of all the things, Megan!) my butt, #prettyawkward began to catch on. It became about not being afraid to share the oops moments. It meant not being a carbon copy of other coaches, even if what they’re doing is mega-popular. It meant embracing your quirks and letting them grow your business for you.