Straight to the point answer?
Because I’ve been where you are right now.
I understand how it feels as I used to be a classic “yo-yo dieter” and had an all or nothing mentality when it came to food and fitness.
Like you, I was frustrated because I was ALWAYS falling off the bandwagon on the weekends. I took everything SO seriously, and always felt like such a failure when it came to dieting, because I could never stick to anything long-term and felt like I was STUCK in a restrict or binge cycle forever.
Nobody should have to experience that.
Little did I know it wasn't really the diet, but my mindset going into it (although there were a few REALLY BAD diets in there too...#lemoncayannepepperjuicecleanseanyone?)
In 2016, I incorporated flexible dieting and intermittent fasting into my life and it truly helped me find that “balance” we all strive for and fit in “fun foods” while still reaching my fitness goals.
Meanwhile, I also started studying the science behind habits and how I could change my mindset around food and stay consistent LONG-TERM once and for all.
Since then, I've helped thousands of women lose weight (a few over 90lbs), by focusing on specific habit hacking techniques and by applying mindset development tools. AND they've done it all while having FUN.
I was a 2X Elite Top 200 Coach with Beachbody, and for the past 5 months have worked closely with social media influencer, Amanda Bucci, coaching her Influencer Academy students on how to be a successful and thriving online coach.